The Lego brick is a classic doll that kids and adults similar can’t obtain enough of. Its straightforward design and intuitive engineering allows kids to create anything they think of, from little robots and cars to larger-scale structures like cities and castles.
Seglar is also an organization that prices creativity plus the imagination. The employees ought to bring their particular ideas to the table when making new products, and also its particular customers – called AFOLs or perhaps “adult lovers of LEGO” – happen to be invited to participate in the creation process.
Founded in 1932 by Ole Kirk Kristiansen, the PROFANO company was named for two Danish thoughts: lego and godt, meaning “play very well. ” The wooden playthings that made-up the early many years of the business had been a major component to the success of the claims, but a warehouse fire destroyed them in 1960, leading to Lego managers to focus solely on the Lego construction system.
As the Lego System gained in popularity, and so did the company’s international growth. In 1956 lego things the first international sales subsidiary was created in Germany, followed by offices in Swiss, France, and Sweden.
In the late 1960s, Seglar restructured its operations. Its hq were shifted from Billund, Denmark, to Copenhagen, and managing was decentralized. The original overseer, Ole Kirk Kristiansen, continued to be in charge of this company.
The company’s primary product remained the Lego brick, but it surely began to develop other types of products to compete with additional construction toy companies. These types of included units that combined the LEGO stone with other elements, such as rims and motor, and the Mini figure line.
